ideas Do Good: Would you buy a second-hand wedding dress? And will you donate yours
A new charity initiative wants brides past, present and future to consider the appeal of a second-hand wedding clothes, as part of their aim to end child marriage around the world.
Brides Do Good, which has a pop-up store opening at Bicester Village this week, is encouraging married women to donate their pre-loved designer dresses, receiving a third of the gown’s resale price for themselves, while a third goes to charity and a third to company overheads.
Party wear dresses
“The idea came to me eight years ago, when I was having dinner with friends and learned that one of them had spent £8,000 on her wedding dress, which was now in a box in her attic,” Brides Do Good founder Chantal Khoueiry tells us. “Another friend had stated that she would love to have a designer dress, but as she has just started on the career ladder she simply couldn’t afford it. Why not give a new chapter to bridal dresses and a brighter future to millions of young girls?”
The company’s website and pop-up boutique now have stock from brands including Vera Wang, Alexander McQueen, Vivienne West wood and Marches a, with all dresses selling for an average of 40% less than their original retail prices. The concept allows brides-to-be to snap up something that they perhaps could not have previously afforded, whilst adding a feel good factor in knowing that this slice of their wedding budget has gone to something positive.
A new charity initiative wants brides past, present and future to consider the appeal of a second-hand wedding clothes, as part of their aim to end child marriage around the world.
Brides Do Good, which has a pop-up store opening at Bicester Village this week, is encouraging married women to donate their pre-loved designer dresses, receiving a third of the gown’s resale price for themselves, while a third goes to charity and a third to company overheads.
Party wear dresses
“The idea came to me eight years ago, when I was having dinner with friends and learned that one of them had spent £8,000 on her wedding dress, which was now in a box in her attic,” Brides Do Good founder Chantal Khoueiry tells us. “Another friend had stated that she would love to have a designer dress, but as she has just started on the career ladder she simply couldn’t afford it. Why not give a new chapter to bridal dresses and a brighter future to millions of young girls?”
The company’s website and pop-up boutique now have stock from brands including Vera Wang, Alexander McQueen, Vivienne West wood and Marches a, with all dresses selling for an average of 40% less than their original retail prices. The concept allows brides-to-be to snap up something that they perhaps could not have previously afforded, whilst adding a feel good factor in knowing that this slice of their wedding budget has gone to something positive.
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